Key Stakeholders
With the Victorian Government’s backing since 2015, the Cadel Evans Great Ocean Road Race has quickly become the nation’s premier weekend of professional and recreational cycling.
The event has attracted around 120,000 spectators, an estimated national television audience of 1.3 million and the world’s best professional cyclists each year. While the TAC People’s Ride inspires thousands each year to be active.
Visit Victoria is proud to support the Cadel Evans Great Ocean Road Race as part of our renewed commitment to building the state’s renowned calendar of major sporting and cultural events.
By curating the depth and diversity of Victoria’s inspiring experiences, we help maximise yield from intrastate, interstate and international visitors.
Signature Sport is a premier sport management and marketing agency. We help leaders in the game to maximise their potential – across Australia and the globe.
Having worked with Cadel Evans for many years, Signature Sport, Cadel and the Victorian Government had the original vision to create the greatest weekend of one-day cycling in Australia.
The Union Cycliste Internationale (UCI) leads the development of cycling as a competitive sport and activity in all its forms, across the world.
This means achieving the highest standards while earning and maintaining a reputation as an international sporting federation of outstanding performance and integrity.
O2EVENTS is the event management team tasked with delivering the event in consultation with Visit Victoria, the UCI, race director Scott Sunderland and partners.
Premium Partners
The Transport Accident Commission is a Victorian Government-owned organisation that supports those injured on our roads and promotes road safety.
Each and every one of us, as motorists, motorcyclists, pedestrians and cyclists has the shared responsibility to use our road system safely and with respect for each other.
Together we can ride towards a future where every journey is a safe one.
Exclusive Construction Chemical Partner and long-term supporter of professional cycling, and of Cadel Evans throughout his career.
Cadel Evans joined the Mapei-Quickstep Cycling Team back in 2002 and after the team disbanded Cadel continued to train at the Mapei Sports Facility in Varese, Italy under the guidance of Mapei’s Professor Aldo Sassi.
Founded in Milan in 1937, Mapei is a world leader in the manufacture of over 1500 products for the construction industry including adhesives, grouts, waterproofing membranes, levelling compounds, repair mortars and quality related building products. Mapei currently boast 65 production plants across 31 countries and 5 continents.
Mapei is the Proud Sponsor of this year’s Men’s and Women’s Road Race Sprint Jersey.
Victoria’s second largest port, GeelongPort manages close to 12 million tonnes of cargo and 600 vessel visits per year, supporting the agriculture, construction, energy and tourism sectors.
Situated on Corio Bay, GeelongPort is Victoria’s premier bulk port and a major driver of Victoria’s economy, facilitating more than $7 billion of trade annually.
GeelongPort proudly supports and fosters community activities that bring people together. As naming rights partner of the GeelongPort Family Ride, GeelongPort strives to focus on health and wellbeing in the community, creating benefits for the local region.
With strong roots in cycling across the globe as the official timekeeper of the Giro d’Italia and Strade Bianche, TUDOR is excited to further its commitment to cycling with the Cadel Evans Great Ocean Road Race joining an elite suite of international events.
Celebrating the world-class riders that will descend on the region in January, TUDOR has created bespoke engraved watches for both the elite men’s and women’s winners of the 2024 one-day classic races.
Mercedes-Benz Australia proudly supports the Cadel Evans Great Ocean Road Race as the official vehicle sponsor of the event, featuring a part electric fleet within the convoy. Providing key logistical support, the event will feature the all-new Mercedes-Benz EQE Sedan and the GLC 300 SUV.
Mercedes-Benz has been a dedicated supporter of sports at both grassroots and elite levels and this commitment is primarily driven by our customers, who actively embrace active lifestyles as an integral component of their overall well-being. The Cadel Road Race seamlessly aligns with our brand’s enthusiasm for performance and our commitment to endorsing events that promote fitness and healthy outcomes.
Support Partners
Deakin University offers a personalised experience, enhanced by innovative digital engagement. The university leads by creating opportunities to live and work in a connected, evolving world.
Deakin offers a learning experience second to none, and are proud of being a multi-award winning, internationally recognised university. With a history of being innovative and cutting-edge, Deakin offers excellent facilities, exceptional teaching and flexible learning to all 60,000 students, whether on campus or online.
Whether it’s exploring the spectacular nature of the great outdoors or traveling the world with family and friends, we all have a passion for enjoying an active life.
For more than 75 years, Thule has been creating solutions to simplify life’s adventures. We are committed to developing smart, stylish products that are environmentally sound, high quality, safe, and easy to use. All so you can bring the things you care most about.
Every TAC People’s Ride entrant receives a high performance Santini jersey celebrating rational forms of the Bauhaus movement, where shapes and colours also have a practical function. Here the function is the recognisability of the design, making the cycling jersey visible from long distances where the colours seem to “blend” into a single colour.
Custom designed and made in Italy, the jersey reflects the succession of ocean waves and currents.
Visit a bike store in Australia and you’ll see BikeSportz.
Not us specifically, but any of the dozens of brand-leading, cutting-edge, highly desirable cycling parts and accessories we supply. We keep Australian bike retailers stocked with some of the biggest and best names in the bicycle industry. The global names consumers demand. By delivering dedicated, exceptional customer service, sales, marketing and operations, we create a supportive ecosystem where our brands and dealers thrive together.
But you won’t just see us in stores. For over 35 years, we have nurtured a highly collaborative network of dealers, partners and the wider community. Through significant event sponsorship and support, we directly invest in the growth, talent and energy of Australian cycling and sport across the board.
Our official neutral service provider during the Men’s and Women’s Elite Road Races.
Shimano’s main goal in life and business is to help people get closer to nature through the cycling activities they enjoy most. Working together to fulfil a dream in which more people ride bikes, and the bikes they ride shift better, brake better and perform better overall.
There are as many ways to enjoy cycling as there are people on bikes and Shimano has devoted its resources to meeting as many of those individual riding needs as possible, creating the widest range of high quality bicycle components in the world.
Science in Sport is the world’s leading performance nutrition brand. Combining world-class knowledge and scientific formulations to provide optimal performance solutions across the nutritional need states of energy, hydration, and recovery.
Through our world leading research and innovation programme, we formulate evidence-based products that truly impact performance.
We push the boundaries of science and nutrition, so you can push the boundaries of performance. Everything we do is Fuelled by Science.
Throughout his 15-year professional cycling career, Simon has achieved remarkable victories, including wins at Milan-San Remo in 2012 and Liège-Bastogne-Liège in 2014. He has also won the Australian National Road Championships twice, in 2012 and 2014. Additionally, Simon boasts stage victories in all three Grand Tours: the Tour de France, the Giro d’Italia, and the Vuelta a España. His career is further distinguished by multiple overall victories at the Tour Down Under and the Herald Sun Tour.
Amidst the undulating coastal roads and rugged hinterland trails, HENDRY’S proudly serves the local community in the heart of the Bellarine Peninsula, Surf Coast and Geelong region. Our passion for biking goes beyond the ride—it’s a celebration of community. We welcome riders of all ages and backgrounds. Whether you’re a seasoned cyclist chasing a major goal, a family on an active beachside holiday, a casual commuter, or a kid eager to explore life on two wheels, you belong here.
Swiss, Premium, Performance Cycling.
BMC Switzerland is a premium, Swiss, bike brand. Established in 1994. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies.
BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships.
Unrivalled views across the bay to Geelong, the You Yangs and Melbourne. Jack Rabbit is a must-visit destination on the Bellarine. Experience the delectable food, take a guided tasting of the diverse stable of sophisticated cool climate wines. Soak up the spectacular and ever-changing views – the ultimate Bellarine experience awaits.
Jack Rabbit Vineyard’s contemporary a la carte restaurant cuisine comes courtesy of Jack Rabbit’s head chef, Dwayne Burke, who has created a stunning menu to indulge even the most discerning culinary palates.
Blackman’s Brewery is proud to partner with the Cadel Evans Great Ocean Road Race as the official beer supplier and partner.
With the race rolling past their 100% independently owned brewery in Torquay, thirsty cyclists and fans alike will be able to taste Blackman’s across our Event Villages and up on the Challambra King of the Mountains Event Site.
With further locations in Geelong and in Ocean Grove, Blackman’s strong commitment to the region, local jobs, exceptional hospitality and epic beer makes this partnership a fantastic fit.
Click here listen to Cadel speak to the importance of the partnership, while touring their Geelong brewery.
AusCycling is the national administrative body responsible for the sport of cycling as recognised by the Australian Government, Union Cycliste Internationale and other peak cycling bodies.
Our high-performance programs produce world-class riders across all disciplines; and we advocate for improving cycling for people of all abilities.
Broadcast Partners
Seven is Australia’s leading TV network and the official broadcast partner of the Cadel Evans Great Ocean Road Race.
Seven is also the official broadcast partner for an unrivalled portfolio of major sporting events including the Summer and Winter Olympics, AFL, major Australian cricket and golf tournaments.
InFront are the official international broadcast distributor for the Cadel Evans Great Ocean Road Race.
Connecting fans and consumers to the greatest sports events, Infront offers everything an event or commercial partner needs to be successful. With a team of over 1,000 experts around the world, we are equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production.
Our Local Governments
Geelong is Victoria’s largest provincial centre – with a population of more than 220,000 people.
Located 75 kilometres’ south-west of Melbourne, Geelong not only hosts this world-class event, but successfully staged the 2010 UCI Road World Cycling Championships. It’s also home to the Australian International Airshow and Festival of Sails.
The Surf Coast boasts some of Australia’s most famous beaches and opportunities for outdoor adventure.
Torquay is the official start of the Great Ocean Road – a special place to drive and cycle. The Surf Coast is honoured to be part of this international event so close to Cadel’s heart.