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JAN 2024

Key Stakeholders

With the Victorian Government’s backing since 2015, the Cadel Evans Great Ocean Road Race has quickly become the nation’s premier weekend of professional and recreational cycling. 

The event has attracted around 120,000 spectators, an estimated national television audience of 1.3 million and the world’s best professional cyclists each year. While the TAC People’s Ride inspires thousands each year to be active. 

Visit Victoria is proud to support the Cadel Evans Great Ocean Road Race as part of our renewed commitment to building the state’s renowned calendar of major sporting and cultural events.

By curating the depth and diversity of Victoria’s inspiring experiences, we help maximise yield from intrastate, interstate and international visitors.

Signature Sport is a premier sport management and marketing agency. We help leaders in the game to maximise their potential – across Australia and the globe.

Having worked with Cadel Evans for many years, Signature Sport, Cadel and the Victorian Government had the original vision to create the greatest weekend of one-day cycling in Australia.

The Union Cycliste Internationale (UCI) leads the development of cycling as a competitive sport and activity in all its forms, across the world.

This means achieving the highest standards while earning and maintaining a reputation as an international sporting federation of outstanding performance and integrity.

Seven is Australia’s leading TV network and the official broadcast partner of the Cadel Evans Great Ocean Road Race.

Seven is also the official broadcast partner for an unrivalled portfolio of major sporting events including the Summer and Winter Olympics, AFL, major Australian cricket and golf tournaments.

InFront are the official international broadcast distributor for the Cadel Evans Great Ocean Road Race.

Connecting fans and consumers to the greatest sports events, Infront offers everything an event or commercial partner needs to be successful. With a team of over 1,000 experts around the world, we are equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production.

O2EVENTS is the event management team tasked with delivering the event in consultation with Visit Victoria, the UCI, race director Scott Sunderland and partners.

Our Official Partners

Deakin University offers a personalised experience, enhanced by innovative digital engagement. The university leads by creating opportunities to live and work in a connected, evolving world. Deakin offers a learning experience second to none, and are proud of being a multi-award winning, internationally recognised university. With a history of being innovative and cutting edge, Deakin offers excellent facilities, exceptional teaching and flexible learning to all 60,000 students, whether on campus or online.

The Transport Accident Commission is a Victorian Government-owned organisation that supports those injured on our roads and promotes road safety.

Each and every one of us, as motorists, motorcyclists, pedestrians and cyclists has the shared responsibility to use our road system safely and with respect for each other.

Together we can ride towards a future where every journey is a safe one.

Victoria’s second largest port, GeelongPort manages close to 12 million tonnes of cargo and 600 vessel visits per year, supporting the agriculture, construction, energy and tourism sectors.

Situated on Corio Bay, GeelongPort is Victoria’s premier bulk port and a major driver of Victoria’s economy, facilitating more than $7 billion of trade annually.

GeelongPort proudly supports and fosters community activities that bring people together. As naming rights partner of the GeelongPort Family Ride, GeelongPort strives to focus on health and wellbeing in the community, creating benefits for the local region.

The Official Vehicle of the Cadel Evans Great Ocean Road Race, Mercedes Benz Australia provides key logistical transport by supplying a fleet of C Class and CLA Class vehicles for each race across the weekend, including the Race Director’s red vehicle.

Mercedes-Benz has been a long-time supporter of sport at both grassroots and elite levels (principally motorsport and golf) for many decades. This approach is led by our customers, who embrace active lifestyles as part of their overall wellbeing. The Cadel Road Race aligns perfectly with our brand’s passion for performance and a desire to support events promoting fitness and healthy outcomes.

Our motto, “the best of nothing”, aligns the world-first technologies in our vehicles with aesthetically pleasing design. Mercedes-Benz has also previously used its advanced technology to design and construct cutting-edge cycling equipment.

Exclusive Construction Chemical Partner and long-term supporter of professional cycling, and of Cadel Evans throughout his career.

Cadel Evans joined the Mapei-Quickstep Cycling Team back in 2002 and after the team disbanded Cadel continued to train at the Mapei Sports Facility in Varese, Italy under the guidance of Mapei’s Professor Aldo Sassi.

Founded in Milan in 1937, Mapei is a world leader in the manufacture of over 1500 products for the construction industry including adhesives, grouts, waterproofing membranes, levelling compounds, repair mortars and quality related building products. Mapei currently boast 65 production plants across 31 countries and 5 continents.

Mapei is the Proud Sponsor of this year’s Men’s and Women’s Road Race Sprint Jersey.

Blackman’s Brewery is proud to partner with the Cadel Evans Great Ocean Road Race as the official beer supplier and partner.

With the race rolling past their 100% independently owned brewery in Torquay, thirsty cyclists and fans alike will be able to taste Blackman’s across our Event Villages and up on the Challambra King of the Mountains Event Site.

With further locations in Geelong and in Ocean Grove, Blackman’s strong commitment to the region, local jobs, exceptional hospitality and epic beer makes this partnership a fantastic fit.

Click here listen to Cadel speak to the importance of the partnership, while touring their Geelong brewery.

Unrivalled views across the bay to Geelong, the You Yangs and Melbourne. Jack Rabbit is a must-visit destination on the Bellarine. Experience the delectable food, take a guided tasting of the diverse stable of sophisticated cool climate wines. Soak up the spectacular and ever-changing views – the ultimate Bellarine experience awaits.

 Jack Rabbit Vineyard delivers a rich, diverse stable of award-winning, sophisticated cool climate wines including Sparkling Blanc de Blanc, Moscato, Sauvignon Blanc, Pinot Grigio, Riesling, Chardonnay, Rose, Pinot Noir, Merlot, Shiraz and Shiraz Cabernet. Winemaker Nyall Condon’s approach to winemaking is very much about minimal intervention and retaining the natural characters of each varietal – the fruit is the hero. Contemporary a la carte restaurant cuisine comes courtesy of Jack Rabbit’s head chef, Dwayne Burke, who has created a stunning menu to indulge even the most discerning culinary palates. 

Bellroy began (at Bells Beach, no less) with a mission to help the world carry better. By streamlining silhouettes, removing excess and finding the precise balance between form and function in every piece. What started with a wallet, now includes a range of carry goods – bags, tech accessories and more. And, as a certified B Corp, we constantly pursue better ways to source our materials, reduce environmental impact and make products that last as long as possible.

Bellroy and Cadel Evans are long-time friends and fans of each other, and we’re thrilled to support the Great Ocean Road Race – and the world of cycling in general.

Our Industry Partners

Our official neutral service provider during the Men’s and Women’s Elite Road Races.

Shimano’s main goal in life and business is to help people get closer to nature through the cycling activities they enjoy most. Working together to fulfil a dream in which more people ride bikes, and the bikes they ride shift better, brake better and perform better overall.

There are as many ways to enjoy cycling as there are people on bikes and Shimano has devoted its resources to meeting as many of those individual riding needs as possible, creating the widest range of high quality bicycle components in the world.

Swiss, Premium, Performance Cycling.

BMC Switzerland is a premium, Swiss, bike brand. Established in 1994. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies. BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships.

Every TAC People’s Ride entrant receives a high performance Santini jersey celebrating rational forms of the Bauhaus movement, where shapes and colours also have a practical function. Here the function is the recognisability of the design, making the cycling jersey visible from long distances where the colours seem to “blend” into a single colour.

Custom designed and made in Italy, the jersey reflects the succession of ocean waves and currents.

Our Support Partner

AusCycling is the national administrative body responsible for the sport of cycling as recognised by the Australian Government, Union Cycliste Internationale and other peak cycling bodies.

Our high-performance programs produce world-class riders across all disciplines; and we advocate for improving cycling for people of all abilities.

Our Local Governments

Geelong is Victoria’s largest provincial centre – with a population of more than 220,000 people.

Located 75 kilometres’ south-west of Melbourne, Geelong not only hosts this world-class event, but successfully staged the 2010 UCI Road World Cycling Championships. It’s also home to the Australian International Airshow and Festival of Sails.



The Surf Coast boasts some of Australia’s most famous beaches and opportunities for outdoor adventure.

Torquay is the official start of the Great Ocean Road – a special place to drive and cycle. The Surf Coast is honoured to be part of this international event so close to Cadel’s heart.

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