Key Stakeholders

With the Victorian Government’s backing since 2015, the Cadel Evans Great Ocean Road Race has quickly become the nation’s premier weekend of professional and recreational cycling.

The event has attracted around 120,000 spectators, an estimated national television audience of 1.3 million and the world’s best professional cyclists each year. While the Swisse People’s Ride inspires thousands each year to be active.

Visit Victoria is proud to support the Cadel Evans Great Ocean Road Race as part of our renewed commitment to building the state’s renowned calendar of major sporting and cultural events.

By curating the depth and diversity of Victoria’s inspiring experiences, we help maximise yield from intrastate, interstate and international visitors.

Signature Sport is a premier sport management and marketing agency. We help leaders in the game to maximise their potential – across Australia and the globe.

Having worked with Cadel Evans for many years, Signature Sport, Cadel and the Victorian Government had the original vision to create the greatest weekend of one-day cycling in Australia.

The Union Cycliste Internationale (UCI) leads the development of cycling as a competitive sport and activity in all its forms, across the world.

This means achieving the highest standards while earning and maintaining a reputation as an international sporting federation of outstanding performance and integrity.

Seven is Australia’s leading TV network and the official broadcast partner of the Cadel Evans Great Ocean Road Race.

Seven is also the official broadcast partner for an unrivalled portfolio of major sporting events including the Summer and Winter Olympics, AFL, major Australian cricket and golf tournaments.

IMG are the official international broadcast distributor for the Cadel Evans Great Ocean Road Race.

On behalf of clients ranging from professional sports leagues to hit TV series, IMG arrange for the distribution of more than 45,000 hours of programming annually across all forms of media.

Sport Projects is the event management team tasked with delivering the event in consultation with Visit Victoria, the UCI, race director Scott Sunderland and partners.

Our Official Partners

At Swisse Wellness, our mission is to make millions of people around the world healthier and happier through three pillars of lifelong wellness – Mindfulness, Movement, and Nutrition.

We are dedicated to bringing our consumers not just the health benefits from our science proven products, but also equally important is the healthy lifestyle and ‘values’ we have firmly believed in over the last decade – positive thinking, great relationships, nutrition and exercise. We live our company motto ‘Celebrate Life Everyday’, a belief that the way you live has a direct impact on the enjoyment you get out of life.

Deakin University offers a personalised experience, enhanced by innovative digital engagement. The university leads by creating opportunities to live and work in a connected, evolving world. Deakin offers a learning experience second to none, and are proud of being a multi-award winning, internationally recognised university. With a history of being innovative and cutting edge, Deakin offers excellent facilities, exceptional teaching and flexible learning to all 60,000 students, whether on campus or online.

The Transport Accident Commission is a Victorian Government-owned organisation that supports those injured on our roads and promotes road safety.

Each and every one of us, as motorists, motorcyclists, pedestrians and cyclists has the shared responsibility to use our road system safely and with respect for each other.

Together we can ride towards a future where every journey is a safe one.

Vegemite – Australia’s most iconic brand, is proud to be joining forces with Cadel Evans for a second consecutive year as the official spreads partner of the Cadel Evans Great Ocean Road Race.

As one of the richest sources of B Vitamins, Vegemite is proud to showcase Australia’s most loved spread to the world. Vegemite believes joining forces with Cadel Evans is the perfect way to encourage all Australians to enjoy a healthy and active lifestyle.

Vegemite is the unique blend that Tastes Like Australia and we are thrilled to cheer on participants from both near and far, as they progress through one of the most diverse and iconic landscapes in the world.

Exclusive Construction Chemical Partner and long-term supporter of professional cycling, and of Cadel Evans throughout his career.

Cadel Evans joined the Mapei-Quickstep Cycling Team back in 2002 and after the team disbanded Cadel continued to train at the Mapei Sports Facility in Varese, Italy under the guidance of Mapei’s Professor Aldo Sassi.

Founded in Milan in 1937, Mapei is a world leader in the manufacture of over 1500 products for the construction industry including adhesives, grouts, waterproofing membranes, levelling compounds, repair mortars and quality related building products. Mapei currently boast 65 production plants across 31 countries and 5 continents.

Mapei is the Proud Sponsor of this year’s Men’s and Women’s Road Race Sprint Jersey.

Our Industry Partners

Our official neutral service provider during the Men’s and Women’s Elite Road Races.

Shimano’s main goal in life and business is to help people get closer to nature through the cycling activities they enjoy most. Working together to fulfil a dream in which more people ride bikes, and the bikes they ride shift better, brake better and perform better overall.

There are as many ways to enjoy cycling as there are people on bikes and Shimano has devoted its resources to meeting as many of those individual riding needs as possible, creating the widest range of high quality bicycle components in the world.

Bring your life. On the road.

Whether it’s exploring spectacular nature in the great outdoors or traveling the world with family and friends, we all have a passion for enjoying an active life.

At Thule, we share your desire to spend more time enjoying our passions and less time worrying about how to bring all the stuff we need. For 75 years, we have been totally focused on developing smart, stylish products that are environmentally sound, high quality, safe, and easy to use.

For many years, Thule has been a passionate supporter of the sport and its community here in Australia. Now as a proud partner of the Cadel Evans Great Ocean Road Race and Towards Zero Race Melbourne, Thule is extending its support to new horizons.

Swiss, Premium, Performance Cycling.

BMC Switzerland is a premium, Swiss, bike brand. Established in 1994. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies. BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships.

Every Swisse People’s Ride entrant receives a high-performance Santini jersey celebrating our special rainbow edition.

Custom designed and made in Italy, it reflects the UCI stripes and colours of the coast.

Santini apparel is known for its energy microsense technology. This means your jersey is made of lightweight ENERGY fabric, is antibacterial, and 100% polyester making it soft and breathable – perfect for summer cycling.

Eat Natural, Be Active’ has been the philosophy of Winners Sports Nutrition since it was founded in 2005. We are proud that our products are conceived and developed in the kitchen rather than the laboratory.

Our team includes experts in both sports nutrition and sports science. We believe that understanding how your body works and providing it with the nutrition it requires will lead to greater performance. We also believe that food is food rather than fuel – even on a long bike ride, the food that you put into your body should be enjoyed. This is why we use natural ingredients such as oats, rice, grains and fruit to develop products that will reward the effort you put into being active.

Our Support Partner

Cycling Australia is the national administrative body responsible for the sport of cycling as recognised by the Australian Government, Union Cycliste Internationale and other peak cycling bodies.

Our high-performance programs produce world-class riders across all disciplines; and we advocate for improving cycling for people of all abilities.

Our Local Governments

Geelong is Victoria’s largest provincial centre – with a population of more than 220,000 people.

Located 75 kilometres’ south-west of Melbourne, Geelong not only hosts this world-class event, but successfully staged the 2010 UCI Road World Cycling Championships. It’s also home to the Australian International Airshow and Festival of Sails.



The Surf Coast boasts some of Australia’s most famous beaches and opportunities for outdoor adventure.

Torquay is the official start of the Great Ocean Road – a special place to drive and cycle. The Surf Coast is honoured to be part of this international event so close to Cadel’s heart.

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