2019 Swisse People’s Ride – Register Now

JAN 2019


Inspired by Europe’s prestigious one-day classic races, the Cadel Evans Great Ocean Road Race is the first of its kind in Australia. It has rapidly been embraced at a local and international level as a unique competition and spectator experience.

The inaugural road race was held in 2015. It immediately became part of Australian cycling history being Cadel Evans’ final professional race. Spectators and cycling fans took to the streets and roadside to get their final view of Australia’s most decorated cyclist in fierce competition out to win his final race.

Despite a courageous race, Evans finished fifth, which is testament to the Event’s ability to attract the top ranking teams and cyclists.

Evans returned to take part in the 2016 Event, this time he joined thousands of fans and cyclists in the People’s Ride The Tour de France winner will once again join recreational cyclists for the 2019 Swisse People’s Ride.

Each year, the elite races gain more creditability among the professional ranks. The Elite Men’s road race reached the pinnacle of world cycling after it was elevated to feature on the UCI WorldTour calendar from 2017—2019.

The Elite Women’s race was sanctioned by the UCI for the first time in 2016 and is aspiring towards UCI Women’s WorldTour classification in the years to come.

In 2017, the event was extended to four days following the extremely successful launch of the Towards Zero Race Melbourne, which proved to be a dynamic and thrilling experience for both cyclists and spectators.

Year on year, the community — at a local, Victorian, national and international level — has stepped-up its support and enthusiasm for the Event.

Each year around 100,000 spectators have lined the race roads, while the Swisse People’s Ride continues to draw strong interest from around Australia and internationally.

Meanwhile, around Australia and throughout the world the international cycling community and sport fanatics have been able to enjoy all the action— and spectacular backdrops of some of Victoria’s Surf most picturesque locations as the race passes by including coastal, towns and regions. This was made possible through Channel Seven’s live broadcast of the race around Australia and simulcast via Seven’s PLUS7 streaming application. Internationally the race was shown in 140 countries.


Victorian Government support

The Victorian Government is proud to support the fourth edition of the Cadel Evans Great Ocean Road Race as part of our renewed commitment to building our state’s renowned calendar of major sporting and cultural events.

With the 2015, 2016 and 2017 events attracting nearly 100,000 spectators and an estimated national television audience of 1.3 million, the Cadel Evans Great Ocean Road Race has quickly established itself as the nation’s premier weekend of professional and recreational cycling.

In addition to generating significant economic activity and creating jobs, major events such as the Cadel Evans Great Ocean Road Race also showcase regional Victoria to a national and global audience, with images of some of the state’s most iconic attractions beamed across Australia and around the world.

Come to Geelong and the Surf Coast to see the world’s best riders compete for glory or take the challenge and take part in the highly popular Swisse People’s Ride.

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